Own your own digital real estate on the Web. With a domain name, you can create an online presence for your business or personal needs.
Domain names serve as a memorable name or address to visit websites. Each domain name corresponds to an IP address and DNS address to a server that host the files of your website. Obtaining a domain name is the first step in establishing your online presence.
The official technical definition of a domain name is as follows:
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name.
That sounds all nice and smart, but that really fails in identifying all that is possible with a domain name and what it can do for you.
How To Pick A Domain Name
There are two important topics we think you should consider when picking a domain name. The first is obvious while the second may not have been a factor you considered before. First you will want to make something that is memorable and second you want to include keywords if possible.
Memorable Domain Name
Your company name may be long and complicated, so it might not be a good idea to make that your main domain name. Instead something short or catchy really helps make it easier for customers and visitors to easily return or recommend your website. You can even make up a word – Google for example. A word that is difficult to spell or has underscores or dashes (“_” or “-“) can be difficult to recite properly.
If you are using multiple words make sure there are no confusing words attached. Example: Experts Exchange is also Expert Sex Change (expertsexchange.com).
SEO Domain Names
For business looking to capture some traffic from the power of search engines, you should include a keyword in your domain. There are other ways to put keywords in the URL, so it is not mandatory. However, it is a good idea. This is considered a Search Engine Optimized Domain by including keywords in your domain.
For example, if your company WJF is selling Widgets to people in Jacksonville Florida, then good ideas for SEO Domain would be:
These would all help you appear for search terms related to widgets. If someone searched “widgets florida” then your website widgetsflorida.com might show up before “WJF.com”. If you need help researching good keywords, then try Google Keyword Tool.
Now before you go buying a 100 domain names with various keywords in them, please be aware that much more is required than just having a keyword in your domain. However, talking about SEO is a separate post all together.
Where to Buy Domain Name
Online success starts with choosing your domain name, and then purchasing it. There are several places to purchase a domain name. However, when purchasing a domain name there are several things to consider. Some hosts may include a domain name in order to keep you hosting with them. Transferring a domain away from a host may be a little difficult.
By purchasing a domain direct with a domain registrar of domain names, you can easily change hosts. Many of these registrars are now offering Email, hosting, and support.
Once you have your domain, you will want to keep it. Since you have to renew your domain name, many forget and competitors are able to legally purchase your expired domain name. With Expiration protection you can make sure this never happens to your business.
You may need to do several searches and research to find your domain. If someone already owns a domain that you want, you may need to lookup the domain owner and submit a bid.
Who is Domain Lookup Search
When you purchase a domain name, the ICANN requires you provide business or personal information. This includes name, address, telephone, and Email address.
This information is collected and available in a public database. This makes it easy to search for the owner of a domain name. You can even contact the host or technical contact of a website. Before purchasing a domain you will need to check available domain names.
Are you worried about privacy or competitors researching your domain? Then take advantage of domain privacy services to remove your personal information from public Whois databases.
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